I was approached by a couple to help develop and brand their bakery operation as they planned to take the next step in their business. I worked with them on an identity system that was flexible enough to work for them now, and in the future as their business grows. Stylistically the goals were about mixing southern hospitality and contemporary flair. The goal was to preserve heirloom family recipes and elevate them into the modern days. For my inspiration, I used a vintage slotted spoon as I and tried to bring something rooted in tradition and elevate it into a visual system. We wanted to convey the feeling of taking a moment in the midst of busy city life and enjoying something that reminds you of home.

In 2017 I was approached by a couple to help develop and brand their bakery operation as they planned to take the next step in their business. I worked with them on an identity system that was flexible enough to work for them now, and in the future as their business grows. Stylistically the goals were about mixing southern hospitality and contemporary flair. They wanted to be able to preserve heirloom family recipes and elevate them into the modern days. For my inspiration, I used a vintage slotted spoon and tried to bring something that is rooted in tradition and elevate that into a visual system that lets you take a moment in the midst of busy city life and enjoying something that reminds you of home.